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We know that many of you are closed amid the Covid-19 epidemic, and most others are seeing a limited number of patients. 

We also know that you’re looking for ways to keep your business strong in a difficult time. 


GSRx wants to help, which

is why we are adding more

of our partner practices to,

our unique e-commerce

site that supports you rather than competing with you. 

As an authorized independent Proper Optics® partner, you can continue to do business – even if you’re closed - by referring patients to the website. 


Your profit will be the same as it would be from selling Proper Optics® complete eyewear in your practice, minus a small processing fee. What’s more, if a non-patient from your market area buys eyewear on the site, you will collect the profits from that sale as well. We do ask that, if and when you are open, you provide free adjustments to consumers in your market area who purchase from the site. features over 250 frames, with live virtual try-on for our top sellers and offers traditional single vision lenses in plastic, polycarbonate, Trivex®, 1.60 and 1.67. (epik™ progressive lenses from GSRx are only available in-office from our practice partners, to ensure proper fitting and performance.) Lens treatments include epik™ BLUE in mass UV protection, Infinity® Clear Non-Glare, polarization, and Transitions®. 



Digital Assets

Click the file button to download a .zip file of program details, social media images, logos, web banners, and suggested copy to help you effectively promote and refer customers to shop


Your customized URL will be sent to the email provided within 24 hours. 

Website Instructions

Connect your website to using your custom referral URL. We recommend using one or all of the following:

  • "Shop Proper Optics®" Parent or sub-menu link 

  • "Shop Proper Optics®" button in your header or footer

  • Strip or site banner with imagery, copy and a call-to-action to "shop now"

For assistance, please email

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