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More patients are shopping online for their eyewear. 

With, you keep the patients and the profits.

You don't have to lose patients to low quality, online opticals. Instead, refer them to! 


Your profit will be the same as it would be from selling Proper Optics® complete eyewear in your practice (at our suggested retail prices), minus a small processing fee. What’s more, if a non-patient from your market area buys eyewear on the site, you will collect the profits from that sale as well. features our full line-up of high quality frames, with live virtual try-on, and offers traditional single vision lenses in plastic, polycarbonate, and 1.60  (progressive lenses and premium technology from GSRx are only available in-office from our practice partners, to ensure proper fitting and performance.) Lens treatments include epik™ BLUE in mass HEV Light protection, Infinity® Clear Non-Glare, polarization, and Transitions®. 



Digital Assets

Click the file button to download a .zip file of program details, social media images, logos, web banners, and suggested copy to help you effectively promote and refer customers to shop

Referring Practice Information

Your practice will be added to the referral list. Thank you!

Website Instructions

Connect your website to using your custom referral URL. We recommend using one or all of the following:

  • "Shop Proper Optics®" Parent or sub-menu link 

  • "Shop Proper Optics®" button in your header or footer

  • Strip or site banner with imagery, copy and a call-to-action to "shop now"

For assistance, please email

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