Doctor Driven Dispensing: What Great Vision Shares with Great Music
The relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.
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Jul 6, 2021
The Foundation of Stellar Customer Service in Your Practice
As an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...
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Jun 15, 2021
The Road to the Optical
Who is responsible for eyewear sales in a practice? The obvious answer is the optical staff. Most dispensing opticians are very good at...
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Apr 13, 2021
Generating Word-of-Mouth Marketing for Your Practice
Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.
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Apr 1, 2021
How I Protect My Patients from Harmful Blue Light
Dr. Bradley Schwartz of Oneota Valley Family Eye Care shares why blue light protection is important in maintaining healthy vision.
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Nov 18, 2019
Are you Making the Best First Impression? Part Two: Your Website.
Last month, we talked about the importance of making a good first impression over the phone. But today, many people will form their...
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Nov 11, 2019
Are you Making the Best First Impression? Part One: The Phone
It is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...
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Oct 17, 2019
California Declares Blue Light Awareness Day
California has created many of the iconic products and technologies that have spurred the digital revolution, which, in turn, has exposed...
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