Marketing Resources

The Foundation of Stellar Customer Service in Your Practice

As an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...

Generating Word-of-Mouth Marketing for Your Practice

Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.

Social Media Tip - Keep the Salesy Stuff to a Minimum!

What do the words "used car salesman" bring to mind? Probably a pushy, likely unsavory character who will go to any length to sell you...

Social Media Tip - Stay Trendy!

Some trends we wish stayed around longer; some we hope never come back! When you're formulating a social media strategy for your...

Are you Making the Best First Impression? Part Two: Your Website.

Last month, we talked about the importance of making a good first impression over the phone. But today, many people will form their...

Are you Making the Best First Impression? Part One: The Phone

It is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...