Doctor Driven Dispensing: What Great Vision Shares with Great Music
The relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.
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Jul 6, 2021
The Foundation of Stellar Customer Service in Your Practice
As an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...
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Apr 13, 2021
Generating Word-of-Mouth Marketing for Your Practice
Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.
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Dec 21, 2020
Social Media Tip - Keep the Salesy Stuff to a Minimum!
What do the words "used car salesman" bring to mind? Probably a pushy, likely unsavory character who will go to any length to sell you...
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Jul 13, 2020
Is it time for telehealth?
Telehealth is booming for obvious reasons. Vision Monday has devoted nearly their entire June issue to the implications of telehealth for...
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Jun 10, 2020
The Road to a New Normal
According to a survey by The Vision Council, consumer concern resulting in cancellation of visits and eyewear purchases is on the...
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Nov 18, 2019
Are you Making the Best First Impression? Part Two: Your Website.
Last month, we talked about the importance of making a good first impression over the phone. But today, many people will form their...
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Nov 11, 2019
Are you Making the Best First Impression? Part One: The Phone
It is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...
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