Aug 30, 2021Doctor Driven Dispensing: What Great Vision Shares with Great MusicThe relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.
Jul 6, 2021The Foundation of Stellar Customer Service in Your PracticeAs an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...
Apr 13, 2021Generating Word-of-Mouth Marketing for Your Practice Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.
Dec 21, 2020Social Media Tip - Keep the Salesy Stuff to a Minimum!What do the words "used car salesman" bring to mind? Probably a pushy, likely unsavory character who will go to any length to sell you...
Jul 13, 2020Is it time for telehealth?Telehealth is booming for obvious reasons. Vision Monday has devoted nearly their entire June issue to the implications of telehealth for...
Jun 10, 2020The Road to a New NormalAccording to a survey by The Vision Council, consumer concern resulting in cancellation of visits and eyewear purchases is on the...
Nov 18, 2019Are you Making the Best First Impression? Part Two: Your Website.Last month, we talked about the importance of making a good first impression over the phone. But today, many people will form their...
Nov 11, 2019Are you Making the Best First Impression? Part One: The PhoneIt is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...