Jun 15, 2021The Road to the OpticalWho is responsible for eyewear sales in a practice? The obvious answer is the optical staff. Most dispensing opticians are very good at...
Nov 17, 2020Social Media Tip - Stay Trendy! Some trends we wish stayed around longer; some we hope never come back! When you're formulating a social media strategy for your...
Feb 6, 2020One Pair is NEVER Enough™There are two things we all know. One is that every eyeglass wearer needs more than one pair. The other is that most people only buy one...
