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The Road to the Optical
Who is responsible for eyewear sales in a practice? The obvious answer is the optical staff. Most dispensing opticians are very good at...
Jun 15, 2021
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Social Media Tip - Stay Trendy!
Some trends we wish stayed around longer; some we hope never come back! When you're formulating a social media strategy for your...
Nov 17, 2020
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One Pair is NEVER Enough™
There are two things we all know. One is that every eyeglass wearer needs more than one pair. The other is that most people only buy one...
Feb 6, 2020
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